Deeana’s SEO Services
What is SEO?
Search Engine Optimization (SEO) is a series of organic digital marketing strategies, techniques and tricks that help websites rank higher in search engine results pages (SERPs).
How Will SEO Benefit my Website?
Websites with a strong SEO strategy outrank their competitors for targeted keywords in SERPs. Benefits of SEO include:
- Lead generation
- More traffic/site visitors to your company’s website
- Great user intent: your website will rank for more keywords your potential clients search for
- Improved user/customer experience (UX)
- Greater brand loyalty and awareness
All businesses are unique; their digital marketing strategy should reflect that. Here’s an overview of what a typical search engine marketing process looks like, and what you can expect from hiring a freelance SEO:
Analysis of how your company’s website is performing. The SEO audit identifies digital marketing opportunities, and website errors. The results of the audit lead the direction of your online marketing strategy.
Every digital marketing strategy includes a thorough keyword analysis. Keywords are how your users find you: by typing key phrases into a search engine and hitting “search”.
It’s an SEO’s job to ensure you’re targeting the right keywords. This is done by optimizing your website’s content with the identified high volume and competitive keywords.
Once keywords have been identified, the content on your website will be optimized to target those keywords. I will also create new content that’s targeted, fresh and within your reader’s interest.
The pages will target potential clients and rank higher in SERPs.
A technical SEO strategy optimizes how search engines view your site and display it. Here’s what a typical technical SEO strategy involves:
- Crawl error fixes
- Sitemap optimization
- Indexing issues
- Page speed optimization
- Broken links
- Migration to HTTPS
If a website has a strong backlink profile, it outranks its competitors. Link building typically includes:
- Link audit
- Competitor backlink analysis
- Email outreach
- Brand monitoring/identifying unlinked mentions
- Guest blogging
- Content syndication
- Testimonials and reviews
- Affiliate links
- Broken link building
- Management and submission of disavow file
What’s a backlink?
Backlinks are links from other websites linking back to your website.
Link Building Benefits
The more links a website receives, the more search engines understand it to be credible. A well-linked website indicates to search engines that the website is trustworthy and an authority in its industry or niche.
A website with a a lot of backlinks may still not rank. If this is a problem you’ve noticed, it could be because your website has a lot of toxic backlinks.
What are toxic backlinks?
A backlink is considered “toxic” if it’s from a domain that’s notoriously spammy, or was clearly achieved from paid link schemes.
In some instances, a toxic backlink profile can lead to penalizations by search engines. A website that has been penalized, will be dropped entirely from SERPs, resulting in a loss of site traffic.
Hire a SEO Expert in Montreal Today!