Google showing zero-SERPs is another example of how we are shifting the way we search in our daily lives
Very bold, Barry.
Google’s Danny Sullivan, who’s job it is to help ‘people better understand search & Google’ replied,
For calculator, unit converter & local time, we’re experimenting with a condensed view to further speed up load time. People who search for these tools rarely use full search results, but the results will remain available for those who want them via the “Show all results” button. – @dannysullivan
The rollout had many wondering whether this comes off data collected from Home Assistants. Users of the Home Assistant ask Google a singular question and receive a one-off answer.
It’s still almost like what’s old is new. We’re going to back to just having a conversation. – David Kaplan / Lauryn Chamberlain
What’s your take on zero-SERPs? Leave a comment!
Do you think this is good or bad for search result pages? Have you seen offer results? Leave a comment below and let me know your thoughts.